请注意：讲座时间更改到11月20日周四上午10点，地点更改为A1001。
Time: Thursday, November 20, 10:00 - 11:30 a.m. Beijing Time
Speaker: Roy Chua, Singapore Management University
Host: Hu Qiongjing, Zhejiang University
Venue: Room A1001, School of Management, Zhejiang University
Topic:
AI Models as Cultural Beings: Investigating AI Cultural Biases and the Impact of Cultural Alignment on Human-AI Creative Collaboration
Abstract：
Existing research on AI cultural biases predominantly focuses on Western models, overlooking critical gaps in non-Western models. We conduct a comparative analysis of AI models – ChatGPT (U.S. developed) and ErnieBot (China developed) – from different cultures to investigate how corresponding cultural biases manifest in their outputs. Additionally, we examine how cultural alignment between human users and AI models impacts their collaborative creative performance and the underlying psychological mechanisms. Through a series of experiments and field research, our findings show that AI models developed in different cultural contexts exhibit distinct cultural perspectives and worldviews. Furthermore, when human users' and AI models' cultural backgrounds align, human users demonstrate increased usefulness – but not novelty – in creative solutions for local (but not global) tasks, driven by an enhanced psychological state of flow. This finding highlights the importance of cultural alignment between human users and AI models, particularly during creative collaborations. We discuss the implications of cultural biases in AI, emphasizing the need for cross-cultural AI literacy to improve user interactions and support more effective global AI integration.
BIO:
Roy Chua 教授，哥伦比亚大学组织行为学博士。现任新加坡管理大学李光前商学院（Lee Kong Chian School of Business）教授和研究生课程副院长。在加入新加坡管理大学李光前商学院之前，他曾在哈佛商学院（Harvard Business School）任教。Roy Chua 教授的研究方向为创造力、信任、领导力及文化等，他的研究成果发表在Proceedings of the National Academy of Sciences、PNAS Nexus、Administrative Science Quarterly、Academy of Management Journal、Journal of International Business Studies、Organizational Behavior and Human Decision Processes等期刊，并获得了 Academy of Management Journal的年度最佳论文奖和AOM会议的最佳论文奖。他多次获得优秀教师奖，2022年，他被评为MBA和EMBA课程的最佳导师。此外，Roy Chua教授积极参与高管教育，他曾在中国银行、美银美林、高盛、屈臣氏、联合利华、新加坡知识产权局、淡马锡控股、强生等公司进行案例教学和演讲。
https://faculty.smu.edu.sg/profile/roy-chua-2206
